Running A Google PPC Campaign For A Single Property Squeeze Page In Google 👉Concept Introduction (00:00-00:30) Many real estate ads are generic, promoting "all homes for sale." Suggests using a single-property squeeze page linked to a Google ad to highlight a specific listing, which could stand out and appeal to sellers. 👉Creating a Single Property Squeeze Page (00:31-01:23) Using BoldLeads’ "Lead Engine" to create a specific squeeze page for a property. Input property details by searching the MLS number, add tracking hashtags, and choose Google as the source. 👉Customizing Registration Settings (01:23-02:18) Adjust the settings for property views before registration (set to "immediate" for this example). The URL is generated for use in Google Ads. 👉Testing the Landing Page (02:18-02:45) Testing the squeeze page to ensure it prompts users to register for full property details. 👉Setting Up a Google Ad Campaign (03:11-04:11) In Google Ads, create a new campaign focusing on website visits and select the correct URL. Set campaign goals and adjust settings (e.g., location targeting for Philadelphia area). 👉Keyword Selection (05:30-06:38) Manual keyword selection: target key phrases like the city name, "homes," and "homes for sale." Avoid overcomplicating keyword choices; broad terms can work well in real estate. 👉Ad Creation and Customization (06:38-08:00) Ad headlines emphasize the specific property, including the address and key features (e.g., "4-bedroom, 3.5-bath townhouse"). Use descriptive, curiosity-driven copy to make the ad stand out from generic listings. 👉Setting the Budget and Finalizing (09:08-10:10) Choose a budget (e.g., $5 per day) and ensure the campaign is optimized for clicks, not display ads. Expect $1-2 per click, depending on location and competition. 👉Additional Promotion Channels (10:10) While Google Ads is highlighted, the strategy can be applied to other platforms like Facebook, TikTok, or direct mail. 👉Conclusion and Call to Action (10:37) Encourages viewers to try this approach for their listings and share feedback in the comments.

BoldTrail Real Estate Niche Landing Page Funnel Example 👉Landing Page Setup (00:00): Example of a landing page created in BoldTrail page builder designed for Google Pay-Per-Click (PPC) traffic. 👉Target Audience & Offer (00:00-00:29): Focuses on "downsizer-friendly" homes in suburban Philadelphia with a master bedroom on the main floor. The price range is highlighted in yellow, and a call-to-action encourages users to submit their first name, last name, and email to get alerts. 👉Testing and Optimization (00:29-00:58): The goal is to optimize the page for conversions. Testing various hooks, including a specific "downsizer deal of the week" offer, to see which performs best. 👉Property List and Follow-up (00:58-01:25): After users opt-in, they are redirected to a page with the list of properties. Additional content includes a link to check property values and a series of webinars (e.g., "ABCs of senior housing") as a bonus. 👉Building Trust & Future Content (01:25-01:51): Plan to introduce a video from Brett (the realtor) to build trust and improve conversions in the future. The campaign will also include automated texts and emails through BoldTrail's Smart Campaigns. 👉Google Ad Setup (01:51-02:18): The Google ad targets a broad audience by using generic search terms (e.g., "City real estate") and narrows the focus to the downsizer-friendly offer. The ad's performance is not perfect, but the results are typically good despite the low ad strength score. 👉Landing Page Design (02:18-02:45): The landing page design is simple, with minimal distractions (no header), a clean white background, and a clear opt-in form. The goal is functionality over aesthetics, with a focus on the offer rather than fancy graphics. 👉IDX Integration (02:45-03:17): The page was built using the IDX section in BoldTrail, with simple capture forms and a video to increase engagement. Additional footer and legal disclosures are included. 👉Feedback & Testing (03:17): The creator asks viewers for feedback on the landing page and hook, and whether they're using BoldTrail for their own pages. A follow-up video will be made to share the results of the campaign. 👉Campaign Expectations (03:17): Acknowledges that PPC campaigns often have unpredictable results but is optimistic based on similar offers’ success in other markets.

How to Create a Real Estate Lead Capture Page for Downsizers Use BoldTrail’s page builder to create a simple, focused lead capture page. Select a pre-made template like the "Lead Plus Background" template. Customize the page’s title and URL (slug) to match your topic (e.g., "Single Story Homes"). Remove unnecessary headers or footers to avoid distractions. Adding a Relevant Background Image (00:54–01:52): Change the page's background to suit the downsizing niche, such as an image of an older couple in front of a home. Use free photo searches or create custom images with tools like ChatGPT. Customizing Headlines and Descriptions (01:52–03:39): Write a catchy headline (e.g., "See a complete list of downsizer-friendly homes in York, PA"). Add details like property features (e.g., one-story homes, 55+ communities, starting prices). Experiment with background colors and text styles to make the content stand out. Designing the Form for Lead Capture (03:39–04:46): Include fields for name, email, and phone number. Label the submission button clearly (e.g., "See the List Now"). Customize the button’s color and size to make it more noticeable. Redirecting Leads and Automation Setup (04:46–05:50): Link the form to a property list created in BoldTrail's IDX Squeeze Page Builder. Add a hashtag (e.g., "downsizing") to categorize leads and trigger automated follow-up campaigns. Final Touches and Publishing (05:50–07:13): Save, publish, and preview the page to ensure everything looks good. Make adjustments like aligning form fields vertically or removing unnecessary labels. Add extra elements (e.g., videos, icons) to enhance the page if needed.

How To Build Dynamic Property Search Based Real Estate Drip Campaigns - What’s a Dynamic Property Search? (00:00): A Dynamic Property Search sends links to property listings that are always up-to-date. You only need to build the link once, and it will show new listings automatically whenever someone clicks it. - Using Smart Campaigns (00:36): Real estate agents can use automated emails with these property links to send buyers new listings every week. The email changes a little each time to show different types of properties, like new constructions or luxury homes. - Personalizing Emails (01:05): The emails are personalized with the person's name, and the links are built to show the latest listings in specific areas or for specific property types. The agent can include a helpful note, like asking the person to bookmark the link. - Different Property Types (02:32): The agent can send lists of different property types, like luxury homes or fixer-uppers. This is all automated, so the agent doesn't have to create new content every time. - Evergreen Campaigns (03:58): These campaigns can run for a long time, with new emails being sent out automatically every week. The property links always show the most current listings. - Area Pages (04:31): The system also has "area pages" that show listings for specific neighborhoods or cities. These pages are always up-to-date, and agents can send emails featuring these areas as well. This method helps agents keep in touch with potential buyers and sellers without needing to constantly create new emails or content.

Time To Start Mailing "Presents" To FSBOs & Expireds? (If you Want More Listings?) Sending Presentations to FSBOs and Expired Listings: The speaker talks about using a tool called "Present" to send detailed presentations to homeowners trying to sell their property on their own (FSBOs) or those whose listings have expired. Why It’s Useful: These presentations are full of helpful data, like home prices and how long listings have been on the market. This makes the real estate agent look more knowledgeable compared to others who might just send simple postcards. Easy to Create: It’s easy to make these presentations in just a few minutes by entering the property address. The tool automatically includes important information that shows the agent knows the market. Sending the Presentations: Once the presentation is ready, agents can email it to potential clients, or print it out and send it by mail, especially useful for FSBOs and expired listings. Customization: The tool lets agents add their own branding and customize the content. It also uses real-time data to make the presentation look professional and relevant. How to Get Access: To use the tool, agents need to ask their broker or admin to give them access to it through the "Bold Trail" system.

If you're not already "retargeting" your BoldTrail real estate website visitors with Facebook ads, you're probably missing out on a lot of opportunity. In this video we talk about why and how you can implement retargeting as part of your existing real estate marketing funnels with BoldTrail. What is Retargeting? (00:00) Retargeting is when ads follow you around the internet after visiting a website, reminding you to come back and take action, like making a purchase or contacting the business. Why Use Retargeting? (00:30) It helps bring people back to your website because they might forget or get distracted on the first visit. Retargeting can make your ads appear many times, keeping your business on people's minds. Steps to Set Up Retargeting Ads (01:54) First, create a Facebook ad account, then install a "Facebook pixel" on your website to track visitors. After that, you create an audience of people who visited your site. Creating the Ad (05:26) Once the audience is ready, create a simple ad that thanks people for visiting and encourages them to come back. You can use a picture or video for the ad. Setting Your Budget (08:49) You can start a retargeting campaign for as low as $2 a day, which is affordable. The ad will be shown to people who have already visited your website. Why It’s Important (12:27) Retargeting helps businesses stay competitive because everyone else is doing it. It’s a way to make sure your website visits turn into customers.

Inside Real Estate CEO Joe Skousen talks about why is the perfect time to focus in on the "Present" tool in BoldTrail. Top Producer get good at just a few things, and "Present" is a great thing to get good at right now because it helps you communicate your value as a buyer's agent with data and analytics.

Here's an example email you can send to contacts in your real estate database. The idea here is to ask if they have a buyer's agent yet, and also offer a quick 1 on 1 chat about your services. This is pretty easy to pull off in BoldTrail. You can use the "Smart Assistant" to get AI to do the heavy lifting on your email creative.. and also schedule your emails into the future if you want to. Sending an Email to Potential Clients (0:00-0:24): The video shows how to send an email to people who have looked at property listings but haven’t started working with an agent yet. Using AI to Write the Email (0:24-1:30): The speaker uses a smart assistant (AI) to help write an email offering their services, keeping the tone casual and friendly. Personalizing the Message (1:30-1:53): The email asks if the person has a buyer's agent yet and offers a Zoom meeting to discuss working together. Advanced Email Features (2:49-3:08): The speaker explains how to use advanced email tools to send mass emails, add videos, and schedule them to go out at a specific time. Importance of Follow-Up (3:08-3:33): After sending the email, it’s important to have real conversations with anyone who responds, to build relationships that could lead to sales.

If you're using newspapers to advertise your listings and open houses, adding "call capture" codes from BoldTrail will help you get real cell number leads and therefore better ROI from your ads.

If you're in real estate and you want to create a "Linktree" style landing page for your business, then check this out. BoldTrail's page builder let's you build mobile optimized linktree style pages, fast and easy. Linktree page in BoldTrail? (00:00): The video shows how to use BoldTrail's Real Estate Landing Page Builder to create a simple webpage with links, similar to a Linktree page. Creating the Page (00:30): The page is customizable with options like background colors, button colors, and images. You can add personal details like your name and office. Adding Buttons (01:24): You can add buttons that link to things like property listings or services. Each button can have a different color and link. Social Media Links (03:02): You can also add links to your social media accounts by using a special content block. Flexible Design (03:31): BoldTrail offers a lot of design flexibility, and you can even create simple property pages or a buyer’s agent info page with it. Final Look (04:23): After saving and publishing, you’ll have a mobile-friendly page that works just like Linktree, but with more options and no extra costs.

Buyer Agent Consult landing pages can be built pretty easily in BoldTrail. If you need a landing page generator for your real estate business, BoldTrail is definitely worth a look. What’s a Bridge Page? (00:00) A bridge page is a webpage that helps you connect with people who want to learn more about buying homes. After they get a list of homes, the page invites them to meet with you. How It Works (00:33) People come to your bridge page after asking for a list of homes. They get the list, but the page also encourages them to meet with you by showing a video of yourself. Why a Video Helps (01:01) The video lets people hear your voice and see who you are. If they like you, they can book a one-on-one meeting with you to talk about finding a home. If they don’t, they still get the list. Building the Page (02:50) The page is made with a website tool. You can add a video, text, and buttons. The goal is to make it easy for people to schedule a meeting with you. Call to Action (07:51) At the end of the page, there’s a button to schedule a meeting. This helps save time by letting people decide quickly if they want to talk more. Key Tip (08:42) Make sure to save and publish the page, so people can start seeing it and booking meetings with you.

If you're looking for ways to get into more conversations with homeowners who might list with you someday, leading with a "buyer side" offer like "Price Reduced Land" could be a good way to go. In this video we walk through the construction of a "growth system" that gets you "land leads" but also transitions these leads into a conversation about the house they already own. Goal: The system is designed to help real estate agents get more listings (homes to sell), not just sell land. Target Audience: The system focuses on homeowners who might want to sell their property. Lead Magnet: The system uses a "land for sale" list of properties that have reduced prices to attract people. Follow-up Campaign: When someone shows interest, they automatically get messages or emails to start a conversation. Facebook Ads: Real estate agents use Facebook and Instagram ads to promote the land list and collect information from interested people. Weekly Updates: Every week, the system sends new listings to keep people engaged and remind them of the agent's services.

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Sending mail to your real estate seller leads is a pretty good idea. Especially if you have a bunch of "address only" homeowner seller leads that you've generated over the years. Try sending a postcard or a letter to these leads and you might find that you get more conversations with homeowners that lead to more listings and closings. Setting up Follow-up Postcards (00:00–00:27): The video explains how to automatically send postcards to people who requested their home value on a website. The postcards will remind them to check their home value again, and will be sent four times a year. Creating Mailing List (00:27–01:09): To make this work, you need to set up a mailing list in a third-party system, called "Thanks," that can send postcards to homeowners with specific home valuation requests. Building the Campaign (01:09–02:01): Next, you create a campaign on the system where you decide who will receive the postcards and link it to the mailing list. Using Web Hooks to Send Data (02:01–04:12): The video shows how to use a "web hook" to automatically send contact information like home addresses and names to the system, triggering the postcard to be sent. Testing the System (05:18–06:31): After setting everything up, you test the system by sending a contact with just their address to see if the postcards are triggered correctly. Customizing Follow-ups (06:31–07:13): You can change how often the postcards are sent, customize the design, and send different messages at different times, such as holiday greetings.

Advanced real estate marketing automation funnel featuring a bowling ad and BoldTrail The video shows how using technology like text codes and automation helps real estate agents find people who might want to sell their homes. Ad in a Bowling Alley (0:01): A real estate agent named Brett places an advertisement on screens in a bowling alley. The ad invites people to text a number for two free games of bowling. How It Works (0:29): After texting, people are asked to enter their home address on a website to see their house's value. They get a response that explains how to claim the free games. Marketing Automation (1:01): Once someone texts, their phone number is saved in a system. The agent sends automated texts, updates contact info, and sets up alerts for nearby properties. Additional Steps (2:23): The system also sends out thank-you cards and other mail to people who check their home value. This helps keep in touch with potential sellers. Using Technology (3:18): The agent can also use videos to make the messages more personal. All these steps use smart technology to make the marketing process easier and more effective.

Quick email template you can add to your smart drip campaigns or send as a blast email to re-engage old leads or your sphere. Subscribe to @InsideRealEstate for more tips, tricks, templates, and resources like this one related to growing your real estate business.

Preferred Vendors Real Estate Page Template (00:00) The new page builder has a "Preferred Vendors" template, which makes it easy to create a list of people you work with, like mortgage partners, plumbers, electricians, and more. (00:26) This page helps answer common questions from buyers and sellers, who often ask for recommendations on who to hire for different jobs. (00:52) You can add extra details like pictures, logos, or videos for each vendor. For example, you could record a video recommending your plumber or use their logo. (01:19) This template is available on the KV Core platform, and anyone can try it out. The page builder also has other templates, or you can create a page from scratch with drag-and-drop tools.